Few automotive journalists would argue that the 2011 Kia Optima is one of the most attractive mid-size sedans you can buy. You could also make the case that at a starting price of $20,000 ($25K nicely equipped), 35 miles per gallon on the highway, and a 10-year/100,000-mile warranty that it’s a tremendous value. So you might ask what the problem is, and I’ll answer with the seats. They’re flat, hard, and uncomfortable. Perhaps this is the misinterpretation of Korean’s engineers and their definition of “sporty.”
So perhaps I’m being a bit harsh, but others felt the same way as I did and after spending a full week with the Optima, my opinion hasn’t changed. It’s nice to look at, fun to drive, offers great technology for a vehicle in this class, but those seats are a killer. On the other hand, the Optima’s cousin, the Hyundai Sonata, is damn comfortable. Hard to explain since they are the same vehicle.