The Journalist’s opinion only matters when it validates your purchase decision

I receive comments on my YouTube videos daily and while most are positive, some are like this one.

“You drive 250 miles and your an expert? You have yet to see a Regal GS outside of Detroit? Remember, this is a luxury performance car at the top of the models price range–I see them in Western, NY (Syracuse, Buffalo, Rochester)–they aren’t common, but you see them. I also own one–a 2012 with 25K miles. My job entails a lot of driving time–I have been through all 4 seasons with the GS and it is a great vehicle for money. There is nothing that has the features or performance for the price.”

This comment relates to my video review of the 2012 Buick Regal GS. This commenter owns this vehicle and is obviously passionate about it. It really doesn’t affect me if he buys the car or not. The truth is that by GM’s own admission, this car fell¬†short of expectations. Unlike what he states in his comment, the Regal GS is not a Luxury Performance Car. According to Edmunds.com, 0-60 on the Regal GS is 6.2 seconds which is only slightly faster than the all-new Mercedes-Benz CLA. I can go on and on about consumers seeking validation, and you know who you are.

I’m a bit different. I do my research first and once I make up my mind, I’m done and will live with my decision. I recommend you adopt a similar approach. So if I agree with you, then I’m a great journalist but if I call your baby ugly, then I’m a hack and don’t know anything about cars? Makes sense to me.

The truth is that most automotive journalists take themselves entirely too seriously. We’re luck to do this job and we’re not exactly saving lives. Perhaps in some cases we might save a customer from making a bad decision. For example, if they were about to buy the Mitsubishi Mirage. Our role is more to inform and validate. Our opinion only matters when it validates your purchase decision.

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